Branding

Glow Up Hub by Rona: Brand Identity

A luxurious, personal identity for our upcoming beauty and style brand, clearly part of the Four Chords family.

Client: Four Chords Glow Up Hub (in-house)
Category: Branding

Overview

Glow Up Hub by Rona is the beauty and style brand of Four Chords Creative, covering hairdressing, beauty treatments and cosmetics. It needed its own personality before opening its doors.

The challenge

Beauty is a crowded, image-led market. The brand had to feel premium and personal, carry the name of the person behind it, and still read instantly as a Four Chords brand alongside very different businesses.

The solution

A high-contrast serif wordmark gives "Glow Up Hub" a fashion-editorial voice, and a handwritten "by Rona" signature adds the personal touch. The Four Chords bars and name sit above the wordmark to tie it to the parent brand. A GH monogram, its slanted strokes echoing the four bars, and a circular badge cover social media, packaging and small spaces. Deep plum, warm cream and a rose-gold gradient keep the whole system warm and luxurious, under the line "Where Style Meets Harmony. Four Chords, One Glow."

Process

Concept
Explored mood, color and type directions for a premium beauty brand.
Wordmark
Paired a high-contrast serif with a signature script for "by Rona".
Monogram
Built the GH mark around the slant of the Four Chords bars.
System
Produced light, dark and rose-gold versions, a badge and the tagline lockup.