Technology
Four Chords Photography: Website & Booking System
A photography website with an online booking-request system and a secure admin dashboard for managing sessions.
Branding
Four Chords Corporate Identity
A corporate identity built on four slanted bars: one company, four distinct notes in harmony.
Overview
A diversified company needs an identity that can hold very different businesses together without making them look the same. The Four Chords identity does that with one simple geometric idea.
The challenge
The brand had to feel credible to corporate clients while flexing across technology, photography, beauty and professional services, and it had to work everywhere from a favicon to a letterhead.
The solution
Four slanted bars of different heights form a rising rhythm, four chords in one progression. Midnight Navy and Champagne Gold give the brand weight and warmth, and a clean geometric wordmark keeps it modern and legible.
Process
Concept
Explored ideas around harmony, rhythm and growth.
Refine
Reduced the mark to four precise geometric bars.
System
Defined the color palette, typography and usage rules.
Apply
Rolled the identity out across stationery and social channels.
The work
Deliverables
- Primary logo and brand mark
- Logo lockups for light and dark backgrounds
- Circular badges for the company and each brand
- Color palette and typography
- Letterhead and stationery
- Social media profile and cover artwork
Outcomes
Measured outcomes will be published here once verified.
More work
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